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This year I was asked to design a new house style for the X=Festival: an event intended to connect CMD students with the professional field through speakers, feedback moments and other activities.
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It was important for this assignment to keep the original logos and properties of X= recognizable and still make it a new "sexy" look.
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I have done experiments with abstract "orbs" which created a very fluid and dreamy atmosphere.
[Previous house style designed by Jorgen Koolwijk .]
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