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This year I was asked to design a new house style for the X=Festival: an event intended to connect CMD students with the professional field through speakers, feedback moments and other activities.

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mochupwithoutbackgroundtinted.png
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wowiesupahmooiemockup.png

It was important for this assignment to keep the original logos and properties of X= recognizable and still make it a new "sexy" look.

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I have done experiments with abstract "orbs" which created a very fluid and dreamy atmosphere.

Screenshot 2021-05-29 at 22.44.00.
Screenshot 2021-05-29 at 22.44.40.

[Previous house style designed by Jorgen Koolwijk .]

Screenshot 2021-05-30 at 01.12.28.
Screenshot 2021-05-30 at 01.12.20.
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